I’m a Digital Art Director currently employed at 180 Amsterdam with over 12 years of experience. I’ve worked exclusively with digital for the span of my career.

Being a good Art Director isn’t just about making pretty pictures (even though it’s about that too). It’s about thinking deep into a project. About all the places people touch technology and how they are affect by it. It’s about understanding the nuances of business, consumers, usability, technology and awesomeness and then knowing how they all melt together to create great experiences. It’s about looking at the big picture.

I can do a lot of different things but I’ve always approached new skills as a way to inform design. I can write Actionscript but I’m not a dev, I can write copy but I’m not a writer, and I can make cool motion graphics but I’m not a motion designer. What I am is a designer with a lot of perspective (but I’m pretty good at those other things too).

In the end what you may want to know most about me is my simple mantra: I make cool, beautiful things that work well.

If you want to know more about me (even though you probably don’t)